Top 5 Social Apps Performance in Uruguay Q1 2025

In the first quarter of 2025, the top social apps in Uruguay demonstrated varied performance trends across downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides a snapshot of the market dynamics.

TikTok - Videos, Shop & LIVE saw a steady increase in revenue, peaking at approximately $16.8K in late February. Downloads began the quarter strong at around 19K and gradually decreased to 13.5K by the end of March. Active users fluctuated, with peaks reaching over 835K mid-March.

Instagram experienced consistent weekly revenue, starting the quarter at about $5.6K and ending slightly lower at $4.8K. Downloads peaked at 16.5K in January but declined to 11.5K by March's end. Active user numbers remained robust, with a peak of approximately 1.07M in March.

Facebook displayed a stable revenue pattern, averaging around $1K weekly. Downloads fluctuated, peaking at 15.2K in early February before falling to 10K by the end of March. Active users remained stable, hovering close to 960K throughout the quarter.

Threads had no revenue data but showed steady download numbers, peaking at 11.8K in early March. The active user base was healthy, reaching a high of 568K in late February.

OmeTV – Video Chat Alternative saw a varied revenue trend, peaking at $1.3K in early February. Downloads peaked at 16.2K in early February, with a notable decline to 4.9K by March's end. Active users peaked mid-quarter at around 31K.

For more detailed insights and data, visit Sensor Tower.